Total Fees

RM105,480

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Bachelor of Arts (Honours) in Media and Communication Studies programme is designed to equip students with comprehensive knowledge and practical expertise in media and communication, aligned with industry requirements. Students will develop strong communication and leadership skills, enabling them to perform effectively in professional environments. The programme fosters the ability to analyse and solve media and communication challenges innovatively, creatively, and ethically, with a focus on sustainable practices. Additionally, graduates will cultivate entrepreneurship skills and embrace lifelong learning, ensuring continuous career growth and adaptability in the dynamic field of media and communication.

Intake Month(s)

March, July, November

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 104,180.00
Grand Total RM 105,480.00

Course Structure

  • Intercultural Communication
  • Introduction to Graphic Design
  • Digital Illustration
  • Marketing Fundamentals
  • Consumer Behaviour and Creative Practice
  • Fundamental of Entrepreneurship

  • Visual Culture
  • Innovation Processes
  • Internship**

  • Integrated Marketing Communications Practice
  • Venture Building

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

  • Choose one
  • (Copywriting and Creative Direction
  • Digital and Experiential Advertising)
  • Choose one
  • (Communication Audit and Strategy
  • Persuasive Copywriting)

  • Core Concepts in Communication Theories
  • Principles of Advertising
  • Contemporary Media Studies
  • Public Relations 1
  • Strategic Event Planning and Management
  • Public Relations 2
  • Social Media
  • Researching Media and Communication
  • Journalism
  • Political Communication
  • Crisis Communications
  • Audiences and Fandom
  • Investigations in Media and Communication Studies
  • Broadcast Journalism
  • Global Advertising Practices
  • Media and Communication Project

Entry Requirement

  • Minimum of 2 passes in STPM with Grade C (GP 2.0) in any subjects and a credit in English at SPM level or its equivalent.

  • Minimum of 2 passes (Grade A–D) in A-Level subjects and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.

  • Minimum 5 credits (5Bs) including English

  • Minimum CGPA of 2.0 in the relevant Foundation programme with a Credit in English at SPM/O-Level/IGCSE or equivalent.

  • Successful completion of a relevant Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.

  • Successful completion of a relevant Diploma programme with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
  • Successful completion of a relevant Diploma programme in Media & Communication or its equivalent with a minimum CGPA of 2.0.

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