Bachelor of E-Business (Hons) at ALFA Univerisity College (AUC)

Description

The Bachelor of E-Business (Hons) at Alfa University College is a comprehensive and industry-focused programme designed to equip students with advanced knowledge, technical skills, and strategic understanding required to succeed in the fast-growing digital business environment. The curriculum covers key areas such as e-commerce, digital marketing, web development, online business strategy, data analytics, and information systems, combining theoretical concepts with hands-on projects, case studies, and industry exposure. Students develop critical thinking, problem-solving, project management, and digital communication skills while building practical experience in managing online business platforms. Graduates are well-prepared for careers as e-business specialists, digital marketers, online entrepreneurs, or web administrators, capable of driving innovation and growth in the digital economy.

Intake Month(s)

January, May, September

Application Fee RM 1,000.00

Tuition Fee RM 36,000.00

Grand Total RM 37,000.00

Course Structure

Falsalah Dan Isu Semasa (L) / Bahasa Melayu Komunikasi 2 II
Penghayatan Etika dan Peradaban
Introduction to Information Technology
Leadership Skills and Human Relation
Communicative English
Introduction to E-Business
Principles of Management
Entrepreneurships
Business Mathematics
Community Service
Business Data Communication
Marketing Management
Business Accounting
Organizational Behaviour
Management Information System
Introduction to Multimedia
User Interface Design

Business Communication
Business Law
Business Ethics
Introduction to Finance
Human Resource Management
Microeconomics
Decision Support System
Production and Operation Management
International Business Management
Macroeconomics
Total Quality Management
E-Commerce
Information Assurance & Security
Strategic Information System
Web-Base System
Database Concept

Project Management
Customer Relationship Management
Integrated Marketing Communication
Business Research Methods
Marketing Research
Quantitative Methods
Supply Chain Management
Business Intelligence
Strategic Management
E-Business Theory and Practice
Industrial Training

Entry Requirement

Minimum CGPA 2.00 or Grade C in two (2) subjects in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a pass in Mathematics and English at SPM level.

Minimum of CC in any subject in A-Level

Minimum 5 credits (5B6s) including Mathematics and English

Minimum of CGPA 2.00 in Matriculation

Successful completion of a relevant Foundation with minimum CGPA 2.00.

Successful completion of a relevant Diploma programme with minimum CGPA 2.00.

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