Bachelor of Arts (Hons) in Business Administration at ALFA Univerisity College (AUC)

Description

The Bachelor of Arts (Hons) in Business Administration at Alfa University College is a rigorous and comprehensive programme designed to equip students with in-depth knowledge, critical thinking, and practical skills necessary for leadership and management roles in today’s global business environment. The curriculum covers essential areas such as management principles, marketing, finance, human resources, strategic planning, and entrepreneurship, combining theoretical learning with real-world applications, case studies, and industry projects. Students develop problem-solving, decision-making, communication, and analytical skills, preparing them to navigate complex business challenges. Graduates are well-prepared for careers as business managers, consultants, entrepreneurs, or corporate leaders, capable of contributing effectively to organizational growth and sustainable business success.

Intake Month(s)

January, May, September

Application Fee RM 1,000.00

Tuition Fee RM 36,000.00

Grand Total RM 37,000.00

Course Structure

Falsafah Dan Isu Semasa (L| / Bahasa Melayu Komunikasi 2 (1) (MPU)
Penghayatan Etika dan Peradaban (MPU)
Introduction to Information Technology
Leadership Skills and Human Relation (MPU)
Communicative English
Entrepreneurship
Principles of Management
Principles of Marketing
Introduction to Accounting
Business Communication
Introduction to Financial Accounting
Business Mathematics
Microeconomics
Organizational Behaviour
Technical Writing
Public Speaking

Community Service
Business Ethics
Business Organization
Strategic Management
Human Resource Management
International Business Management
Macroeconomics
Marketing Management
Company Law
Business Law
E-Commerce
Management Information System
Project Management
Business Research Methods
Event Management
Public Relation

Consumer Behaviour
Customer Relationship Management
Integrated Marketing Communication
Marketing Research
International Marketing
Production & Operation Management
Total Quality Management
Quantitative Methods
Multinational Enterprise
Sociology
Bachelor’s Thesis
Industrial Training

Entry Requirement

Minimum CGPA 2.00 or Grade C in two (2) subjects in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, and a pass in Mathematics and Bahasa Inggeris at SPM level.

Minimum of CC in any subject in A-Level

Minimum 5 credits (5B6s) including Mathematics and English

Minimum of CGPA 2.00 in Matriculation

Successful completion of a relevant Foundation with minimum CGPA 2.00.

Successful completion of a relevant Diploma programme with minimum CGPA 2.00.

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