Diploma in Retail Management (WBL) at ALFA Univerisity College (AUC)

Description

The Diploma in Retail Management (Work-Based Learning – WBL) at Alfa University College is a practical and industry-focused programme designed to equip students with the knowledge, skills, and hands-on experience required to succeed in the retail and merchandising sector. The curriculum covers key areas such as retail operations, sales and marketing, inventory management, customer service, and visual merchandising, integrating theoretical learning with structured workplace training. Through the WBL approach, students gain real-world exposure, develop professional competencies, and enhance problem-solving, communication, and leadership skills. Graduates are well-prepared for careers as retail managers, store supervisors, merchandisers, or sales coordinators, ready to contribute effectively to the growth and efficiency of retail organizations.

Intake Month(s)

January, May, September

Course Structure

Principles of Management
Malaysian Studies 2
Bahasa Melayu Komunikasi 1
Communicative English
Introduction to Information Technology
Introduction to Business
Introduction to Retailing
Consumer Insight and Behaviour
Introduction to Human Resources
Bahasa Kebangsaan
Business Communication 2
Principles of Marketing
Principles of Supply Chain Management
Principles of Accounting
Fundamentals of Finance
Community Services
Business Law

Retail Store Operation
Visual Merchandising
Retail Advertising and Promotion
Retail Buying
Inventory Management
Customer Service in Retailing

Industrial Training

Entry Requirement

Pass with minimum of 3 credits

Minimum Grade C (GP 2.00) in any subject in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent.

Other equivalent qualifications recognized by the Malaysian Government

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