The Master of Design Management programme at First City University College is designed to bridge creativity and business by equipping students with the knowledge and skills to manage design strategically within organisations. The programme focuses on integrating design thinking, innovation, branding, and management principles to drive business value and competitive advantage. Students explore areas such as design strategy, leadership, project management, marketing, and creative entrepreneurship, while learning how to align design processes with organisational goals. Through case studies, industry-based projects, and applied research, students develop critical thinking, problem-solving, and leadership capabilities. This programme prepares graduates for managerial and leadership roles in creative industries, branding agencies, design consultancies, and corporate environments, as well as for further academic or professional advancement.