BA (Hons) Marketing at First City University College

Description

The BA (Hons) Marketing programme at First City University College is designed to equip students with comprehensive knowledge and practical skills in modern marketing practices. The programme covers key areas such as consumer behaviour, digital marketing, branding, market research, advertising, strategic marketing planning, and integrated marketing communications. Through hands-on projects, case studies, campaigns, and presentations, students develop creativity, analytical thinking, and strong communication skills needed to succeed in today’s fast-paced and digitally driven marketplace. Emphasis is placed on real-world applications and current industry trends to ensure graduates are job-ready. Upon completion, graduates can pursue careers in marketing, branding, digital marketing, sales, public relations, or entrepreneurship, as well as further studies at postgraduate level.

Intake Month(s)

January, May, September

Application Fee RM 1,000.00

Refundable Deposit RM 800.00

Tuition Fee RM 53,680.00

Facilities Fees (Total) RM 3,960.00

Grand Total RM 59,440.00

Course Structure

Economics
Principles of Accounting
Business Mathematics
Business English
Business Statistics
Principles of Management
Financial Accounting 1
Principles of Finance
Principles of Marketing
Business Law

Entrepreneurship and Enterprise Management
Management Information System
Business Project Management
International Business
Marketing Management
Business Research Methods
Social Media Marketing
Customer Relationship Management
Marketing Communications
Service Management

Strategic Management
Supply Chain Management
Marketing Research
Undergraduate Project
Global Cross-Cultural Management
Ethics in Business
Retail Management
Industrial Training

Choose one
(Business to Business Marketing/ Consumer Behaviour)
Choose one
(Marketing Consultancy/ Product Management)
Choose one
(Risk Management/ Organisational Development Management)

Entry Requirement

Pass with minimum of 2Ds inlcuding Mathematics

Minimum 2Cs, (at least a pass in English and Mathematics in SPM)

Minimum 2Ds (at least a pass in Mathematics)

Minimum 5 credits (5Bs) including Mathematics and English

Minimum CGPA of 2.0 or its equivalent is required.

Successful completion of a relevant Foundation / Pre-University programme with a minimum CGPA of 2.0 or its equivalent.

Successful completion of a relevant Diploma with a minimum CGPA of 2.0

Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

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