BA (Hons) Fashion Marketing at First City University College

Description

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.Students will undergo internships with various fashion design & marketing related companies.

Intake Month(s)

January, May, September

Application Fee RM 1,000.00

Refundable Deposit RM 800.00

Tuition Fee RM 56,608.00

Facilities Fees (Total) RM 9,000.00

Grand Total RM 67,408.00

Course Structure

Fashion Communication
Design and Illustration
Fashion Through Time
Desktop Publishing
Communication Writing Skills
Visual Communication
Fashion Marketing and Branding
Fashion Consumer Behavior
Computer Aided Design
Communication Presentation Skills

Fashion Marketing
Contemporary Design Influence
Textile Studies
Globalisation and E-Marketing
Fashion Coordination and Branding
Research Methodology
Visual Merchandising
Fashion Photography

Final Major Project 1
Research Methodology
Retail Marketing and Management
Merchandising and Buying
Final Major Project 2
Independent Study Dissertation
Portfolio Development

Choose one
(Principles of Financial Accounting/ Basic Pattern Construction)
Choose one
(Principles of Economic/ Intermediate Pattern Construction)

Entry Requirement

Pass with minimum of 2Ds

Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM

Minimum 2Ds

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 or its equivalent is required.

Successful completion of a relevant Foundation / Pre-University programme with a minimum CGPA of 2.0 or its equivalent.

Successful completion of a relevant Diploma with a minimum CGPA of 2.0

Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency

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