The MBA in Digital Marketing – ODL programme at BAC is an online postgraduate degree designed to provide students with advanced knowledge and skills in digital marketing strategies, data analytics, branding, and consumer engagement. The programme covers key areas such as social media marketing, search engine optimization, content strategy, digital advertising, and marketing analytics. Through online interactive sessions, case studies, and practical projects, students develop critical thinking, creativity, and data-driven decision-making skills essential for managing digital marketing campaigns. BAC emphasises academic rigor, flexibility, and industry relevance, preparing graduates for leadership roles in marketing, brand management, digital communications, and strategic business development, or for further studies in marketing and management.