The Bachelor of Communication (Branding & Digital Marketing) (ODL) programme at Brickfields Asia College (BAC) is an undergraduate degree delivered through Online Distance Learning (ODL), designed to equip students with advanced knowledge and practical skills in branding, digital marketing, and strategic communication. The programme covers essential areas such as brand management, digital advertising, content strategy, social media marketing, consumer behaviour, and data-driven marketing analytics. Through interactive online lectures, projects, and case studies, students develop critical thinking, creativity, and professional communication skills while learning to design and implement effective branding and marketing strategies in digital environments. BAC’s ODL approach allows flexibility for students to balance learning with professional or personal commitments, while maintaining academic rigor and industry relevance. Graduates are prepared for careers in marketing, brand management, social media strategy, and digital communications, or for further postgraduate studies in related fields.