BA (Hons) Social Media Management at IACT College

Description

The BA (Hons) Social Media Management programme is designed to prepare students for strategic and creative roles in today’s fast-paced digital and social media environment. The programme focuses on planning, creating and managing social media content across multiple platforms while understanding audience behaviour, digital trends and online communities. Students develop practical skills in content creation, social media strategy, analytics, influencer marketing, brand storytelling and digital campaign management. The course also emphasises critical thinking, ethical communication and data-driven decision-making to ensure effective and responsible online engagement. Through hands-on projects, real-world case studies and industry-relevant assignments, students gain the experience needed to manage brand presence, grow online communities and measure campaign performance. Graduates are well equipped for careers as social media managers, digital strategists, content creators, community managers or to pursue further studies in digital media and communications.

Intake Month(s)

January, June, August

Tuition Fee RM 72,000.00

Facilities Fees (Total) RM 3,000.00

Grand Total RM 75,000.00

Course Structure

Introduction to Social Media A
Introduction to Social Media B
Essential Media Law and Regulation
Essential Journalism
Popular Culture
Community Engagement
Introduction to PR Theory and Practice
Digital Image Creation for Visual Branding
Research Methodology

Practical PR
Strategy and Theory
Data Analysis and Visualisation
Social Media: Theory and Practice
Ready Player One: Operating within the Streaming Industry
Social Media Marketing
Placement and Practice

Advanced Public Relations
Advanced Community Engagement
Social Media Management Practical Project
Social Media Management Practical Project 2
Branded Content and E-commerce Video
In-company Practical Training

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Serving Our Society
Academic Writing

Choose two
(The Moving Camera /Podcasting/ Fashion Styling )
Choose two
(Narrative Documentary Podcasting /High End Video Project/ Advanced Fashion Styling )

Entry Requirement

Minimum of grade C in 2 subjects and an average CGPA of 2.0

Minimum of grade D in 2 subjects

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0

Successful completion of IACT College Foundation in Media Studies with a minimum CGPA of 2.0
or successful completion of any other relevant Foundation programme or its equivalent with a minimum CGPA of 2.0.

Successful completion of IACT Diplomas with a minimum CGPA of 2.0.

Minimum average of 50% in five (5) subjects

Minimum average of 50% in five (5) subjects

Other qualifications recognized by the Ministry of Education Malaysia

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