The BA (Hons) Media, Culture & Communication at IACT College is a dynamic and interdisciplinary programme designed to equip students with a deep understanding of how media, culture and communication shape society in the digital age. The programme explores traditional and new media platforms, cultural identities, popular culture, storytelling and audience behaviour, while developing strong analytical, creative and communication skills. Students learn to critically evaluate media content, understand cultural trends, and apply communication theories to real-world contexts such as advertising, public relations, journalism, content creation and digital media. With a strong emphasis on practical projects, industry-relevant assignments and contemporary media practices, the programme prepares graduates to adapt to the rapidly evolving media landscape and pursue careers in media, communication, creative industries, corporate communications or further academic studies.