Total Fees

RM75,000

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Arts & Design

  • Campus

    Petaling Jaya, Selangor

  • Certification

    IACT College, University of Sunderland

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Description

The BA (Hons) Advertising & Design programme at Brickfields Asia College (BAC) is an undergraduate degree designed to develop creative, strategic, and technical skills essential for careers in advertising, branding, and visual communication. The programme integrates creative design with advertising strategy, covering key areas such as graphic design, creative concept development, branding, digital advertising, consumer behaviour, and visual storytelling. Through studio-based learning, real-world projects, and industry-focused assignments, students gain hands-on experience in producing innovative advertising campaigns and design solutions. The programme emphasises creativity, critical thinking, and professional practice, enabling students to develop strong portfolios that reflect industry standards. Graduates of the BA (Hons) Advertising & Design are well-prepared to pursue careers in advertising agencies, design studios, marketing departments, or to progress into postgraduate studies within the creative and communication industries.

Intake Month(s)

January, June, August

Tuition Fee RM 72,000.00
Facilities Fees (Total) RM 3,000.00
Grand Total RM 75,000.00

Course Structure

  • Design Theory 1
  • Digital Image Making
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design
  • Drawing Techniques

  • Advertising
  • The Campaign
  • Branding
  • Positioning and Identity
  • Design Theory 2
  • Motion Graphics 2
  • Photography
  • Advertising Practice
  • The Book 1
  • Graphic Communication

  • Advertising Practice
  • The Book 2
  • Society and Contemporary Issues in the Digital Age
  • Creative Team Campaigns
  • Design Research Project
  • In-Company Practical Training
  • Major Project : The Creative Direction
  • Major Project 2: The Negotiated Brief
  • Major Project 3: The Creative Competition

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Integrity and Anti-Corruption / New Venture Creation
  • Community Service

Entry Requirement

  • Minimum Grade C in two (2) subjects with an average CGPA of 2.0.

  • Minimum Grade E in any two (2) A-Level subjects.

  • Minimum 5 credits (5Bs)

  • Minimum CGPA of 2.0

  • Successful completion of IACT College Foundation in Media Studies with a minimum CGPA of 2.0.
  • Other Foundation: Successful completion of a relevant Foundation programme or its equivalent with a minimum CGPA of 2.0.

  • Successful completion of IACT Diplomas with a minimum CGPA of 2.0.

  • Minimum average of 50% in five (5) subjects

  • Minimum average of 50% in five (5) subjects

  • Other qualifications recognized by the Ministry of Education Malaysia
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