The Diploma in Digital Marketing programme at Brickfields Asia College (BAC) is a three-year course designed to equip students with a strong foundation in digital marketing strategies, tools, and practices, preparing them for progression into undergraduate business or marketing degrees or careers in the digital marketing industry. The programme covers key areas such as social media marketing, content creation, search engine optimisation (SEO), digital advertising, branding, and consumer behaviour, combining theoretical knowledge with practical, hands-on experience. Through case studies, real-world projects, and collaborative learning, students develop analytical thinking, creativity, and data-driven decision-making skills essential for managing effective digital marketing campaigns. BAC’s Diploma in Digital Marketing emphasises academic rigor, industry relevance, and ethical marketing practices, ensuring graduates are well-prepared to pursue further studies or professional roles in the rapidly evolving digital marketing and communications landscape.