Bachelor in Business Administration (Honours) at Raffles University (Johor Bahru)

Description

The Bachelor in Business Administration (Honours) is a three-year degree designed to nurture the next generation of global business leaders and entrepreneurs. The curriculum offers a strategic view of management, covering international business, entrepreneurship, marketing strategy, and organizational behavior. It emphasizes leadership development, ethical decision-making, and innovative problem-solving in competitive global markets. By focusing on practical business applications and strategic thinking, students are prepared for management roles across diverse industries. Graduates are equipped to lead organizations through complex challenges, drive sustainable growth, and manage diverse teams effectively. This degree produces versatile professionals capable of thriving in both local and international corporate environments and leadership roles.

Intake Month(s)

January, May, September

Application Fee RM 1,000.00

Administration Fee RM 12,000.00

Tuition Fee RM 69,400.00

Facilities Fees (Total) RM 2,000.00

Grand Total RM 84,400.00

Course Structure

Business Communication
Marketing
Statistics
Fundamentals of Management
Financial Accounting
Information Technology Essentials
Fundamentals of Finance
Business Mathematics
Microeconomics
Quantitative Methods
Organisational Behaviour
Business Law

Macroeconomics
Leadership and Innovations
Consumer Behaviour
International Business
Entrepreneurship and New Business Development
Applied Business Challenges
Operations Management

Final Year Project I
E-Marketing Strategy
Financial Planning
Final Year Project II
Professional Attachment

Ethics Appreciation and Civilisation
Philosophy and Current Issue
Integrity and Anti-Corruption
Creative Thinking

Lean Six Sigma
Cross Cultural Communication
Total Quality Management
Service Marketing
Retail Marketing
Corporate Finance

Management
Marketing
Finance

Entry Requirement

Minimum grade C (CGPA 2.0) in any 2 subjects

Full pass in 2 subjects

Minimum 5 credits (5B6s)

Minimum CGPA of 2.0

Successful completion of a relevant Foundation / Pre-U programme with CGPA 2.0

Successful completion of a relevant Diploma programme with CGPA 2.0

Minimum average of 55% in 6 subjects

Minimum ATAR 60

Minimum 26 points and above in 6 subjects

Overall 60%

IELTS: 5.5
TOEFL IBT: 60
MUET: Band 2

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