Diploma in Fashion Marketing at Raffles College, Kuala Lumpur

Description

Blending fashion intuition with business acumen, this diploma is tailored for those interested in the commercial side of the fashion industry. The course covers fashion buying, merchandising, brand management, and retail operations. Students learn how to analyze global trends, plan inventory, and execute marketing campaigns that resonate with target audiences. The curriculum also explores visual merchandising and fashion communication, ensuring students understand how to position brands effectively. Graduates are equipped to enter the industry as fashion buyers, retail managers, or marketing executives, playing a crucial role in connecting designers’ products with the consumer market.

Intake Month(s)

Jan, May, Sep

Application Fee RM 1,000.00

Administration Fee RM 3,000.00

Tuition Fee RM 61,500.00

Facilities Fees (Total) RM 1,000.00

Grand Total RM 66,500.00

Course Structure

Market Research
Fashion Promotion
Buying Principles 1
History of Costume
Fashion Advertising
Digital Photography
Product Development
Fashion Merchandising
Colour Theory for Fashion
Human Resource Management
Visual Merchandising for Retail
Computer Aided Drawing for Fashion
Consumer Behaviour in Fashion Industry
Contemporary Fashion Styles and Trends
Academic Research & Communication Skills

Textile
Buying Principles 2
Principles of Economic
Principles of Accounting
Final Marketing Project 1
Final Marketing Project 2
Garment and Composition
Fashion Coordination and Promotion

Industrial Training (Internship)

Philosophy and Current Issues
Bahasa Kebangsaan A
Entrepreneurship
Integrity and Anti-Corruption
Co-Curricular

Entry Requirement

Pass with minimum of 3 credits

Pass with minimum of 3 credits

Successful completion of a relevant Certificate programme with CGPA 2.00

Minimum 3 Grade Bs (including English B6)

Pass in English at SPM level

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