Diploma in Marketing at UCSI College, Kuala Lumpur

Description

This programme provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace. This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches. This programme emphasizes on digital marketing aiming to realize a business’s growth potential.

Intake Month(s)

January, May, September

Application Fee RM 450.00

Refundable Deposit RM 400.00

Insurance Fee RM 60.00

Tuition Fee RM 31,165.00

Facilities Fees (Total) RM 3,000.00

Lab Fee / Lab Coat / Lab Goggle / Uniform RM 25.00

Grand Total RM 35,100.00

Course Structure

Academic English
Introduction to Business
Business Accounting
Fundamentals of Management
Advanced Business Analytic
Business Ethics
Business Communication
English for Business
Principles of Marketing
Business Statistics
Digital Marketing
Macroeconomics

Public Relations
Microeconomics
Human Resource Management
Introduction to Finance
Management Information System
E-Commerce
Fundamental of Logistics
Service Marketing
Sales Planning & Operations
Integrated Marketing Communication
Marketing Research
Introduction to Event Management
Product Innovation and Management
Consumer Behaviour
Marketing Strategies

Bahasa Kebangsaan A/ Presentation Skills
Community Service and SDGs
Kursus Integriti dan Antirasuah
Philosophy and Current Issues/ Bahasa Melayu Komunikasi 1

Entry Requirement

Pass with minimum of 3 credits

Pass with minimum of 3 credits

Minimum 3 credits (3B6s) including any subjects

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