Bachelor of Communication (Honours) (Mass Communication) at Southern University College

Description

The Bachelor of Communication (Mass Communication) is a versatile and strategic degree that prepares students for the dynamic media industry. The curriculum covers public relations, broadcasting, digital marketing, and media management. Students learn to develop impactful communication strategies and lead media campaigns that resonate with diverse audiences. The program emphasizes creative problem-solving and the ethical use of media platforms. Graduates are equipped to manage corporate images, lead digital content production, and innovate in the communication sector, ensuring they can succeed as media consultants, PR managers, or digital strategists in a globalized world.

Intake Month(s)

March, May, October

Application Fee RM 400.00

Tuition Fee RM 36,900.00

Facilities Fees (Total) RM 2,700.00

Grand Total RM 40,000.00

Course Structure

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Bahasa Kebangsaan A
Integrity and Anti-Corruption
Community Service
Co-curriculum

Mass Communication Theories
Dissertation
Fundamental of Mass Communication
Film Studies
Introduction to Advertising
Introduction to Journalism
Introduction to Photography
Leadership Communication
Principles of Public Relations
TV Studies
Visual Culture and Communication
Communication and Campaign
Crisis Management
Digital Storytelling Production
Introduction to Media Literacy
Online Publication
TV Production
Industrial Training

Entry Requirement

Minimum grade C (CGPA 2.0) in 2 subjects AND Credit in English at SPM level

Minimum 5 credits (5B6s) including English

Minimum of CGPA 2.00 AND Credit in English at SPM level

Minimum of CGPA 2.00 AND Credit in English at SPM level

Minimum of CGPA 2.00 in relevant field

ATAR is 60 and a minimum of scaled score 50 in any 2 subjects AND Credit in English at SPM level

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