Total Fees

RM40,000

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Skudai, Johor

  • Certification

    Southern University College

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Description

This degree program focuses on strategic marketing innovation in an unpredictable global business world. The curriculum delves into digital marketing, brand management, and strategic market analysis, emphasizing the importance of creative problem-solving. Students learn to use data-driven insights to develop marketing campaigns that enhance business competitiveness and sustainability. The program encourages students to act as better decision-makers, balancing theory with industry-relevant practice. Graduates are prepared for leadership roles such as marketing managers or business development executives, where they can drive impactful organizational change and lead companies toward successful growth in both local and international market environments.

Intake Month(s)

March, May, October

Application Fee RM 400.00
Tuition Fee RM 37,500.00
Facilities Fees (Total) RM 2,100.00
Grand Total RM 40,000.00

Course Structure

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Community Service
  • Co-curriculum

  • Management
  • Marketing
  • Finance
  • Economics
  • Business Law
  • Strategic Management
  • Research Methods
  • Industrial Training
  • Strategic Marketing
  • Global Marketing
  • Integrated Marketing Communications
  • Consumer Behaviour

Entry Requirement

  • A minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any 2 subjects AND a pass in Mathematics and English at SPM level

  • With a minimum of CGPA 2.0 with at least a full pass in any 2 subjects AND a pass in Mathematics and English at SPM level

  • Minimum of Grade B in 5 subjects (5B6s) AND Pass in Mathematics and English at SPM level

  • A minimum CGPA of 2.00 AND a pass in Mathematics and English at SPM level

  • A minimum CGPA of 2.00 AND a pass in Mathematics and English at SPM level

  • A minimum CGPA of 2.00

  • ATAR is 60 and a minimum of scaled score 50 in any 2 subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government

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