Diploma in Marketing at Southern University College

Description

The Diploma in Marketing provides a strategic foundation for students eager to navigate the competitive world of commerce. The curriculum balances marketing theories with practical applications, covering consumer behavior, digital marketing trends, and market research. Students learn to identify market opportunities and develop effective promotional strategies that drive business growth. The program emphasizes communication skills and data-driven decision-making, ensuring graduates can adapt to the evolving global economy. By fostering an entrepreneurial mindset, SUC prepares its students for entry-level roles such as marketing executives or sales consultants, where they can contribute to a company’s long-term market competitiveness and sustainability.

Intake Month(s)

March, May, October

Application Fee RM 400.00

Tuition Fee RM 23,920.00

Facilities Fees (Total) RM 1,680.00

Grand Total RM 26,000.00

Course Structure

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Bahasa Kebangsaan A
Integrity and Anti-Corruption
Community Service
Co-curriculum

Introduction to Business
Principles of Management
Marketing
Accounting
Business Communication
Economics
Business Law
IT in Business
Industrial Training
Consumer Behaviour
Sales Management
Services Marketing

Entry Requirement

Pass with a minimum of 3 credits

Pass with a minimum of 3 credits

A Certificate (Level 3, MQF) in a related field with a minimum CGPA of 2.00

A minimum of Grade C (GP 2.00) in any subject

Minimum 3 credits (3B6s)

Other equivalent qualifications recognised by the Malaysian Government

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