Total Fees

RM105,480

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Bachelor of Arts (Honours) in Marketing Management with a Specialism in Digital Marketing is designed to equip students with a thorough understanding of marketing theories and concepts, alongside the practical skills needed to pursue a dynamic career in digital marketing. The programme provides comprehensive knowledge of frameworks and strategic planning techniques for managing business information analytics in marketing. Students also gain familiarity with a wide range of digital marketing technologies and their practical applications, and develop the ability to critically evaluate and recommend appropriate digital tools and strategies to optimise market potential across social media platforms.

Intake Month(s)

March, July, November

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 104,180.00
Grand Total RM 105,480.00

Course Structure

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

  • Business Ethics and Governance
  • Innovation Process
  • International Culture and Communications
  • Business Research Methods
  • Internship**

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Integrated Marketing Communications
  • Venture Building
  • Digital Strategy and Analytics
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Behavioural Science & Marketing Analytics
  • Enabling Technologies for Digital Marketing

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

  • E-Commerce
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Social Media and Communication
  • Creative Copywriting

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

  • Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

  • Minimum 5 credits (5Bs) with a Pass in Mathematics and English.

  • Minimum CGPA of 2.0 in a Foundation programme

  • Successful completion of a relevant Foundation (minimum CGPA of 2.0)

  • Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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