Total Fees

RM105,800

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Bachelor of Arts (Honours) in Business Management with a Specialism in Business Analytics is designed to equip students with a strong understanding of the context, nature, and implications of analytics in business decision-making from multiple stakeholder perspectives. The programme provides comprehensive knowledge and practical application of business analytics across various functional areas, including finance, accounting, marketing, and human resource management. Students gain exposure to both theoretical and practical aspects of conducting business in modern and future contexts where data-driven decision-making is central. The programme also develops essential employability skills such as business analysis, problem-solving, evidence-based communication, and research, preparing graduates for roles such as Business Consultant and other analytics-related positions.

Intake Month(s)

July, September, November

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 104,500.00
Grand Total RM 105,800.00

Course Structure

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

  • Behavioural Science in Organisation
  • Innovation Process
  • Enterprise Resource Planning with SAP Platform
  • Business Ethics and Governance
  • Delivering Customer Value
  • Business Research Methods
  • Internship**

  • Strategic Management
  • Leadership Theory and Practice
  • Venture Building

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

  • Choose one
  • (Managing Finance
  • Financial Management)
  • Choose two
  • (Behavioural Science & Marketing Analytics or HR Analytics
  • Strategic Marketing Planning or International Strategic Management)

  • Operations Management
  • E-Business Management
  • Critical Thinking in Management
  • Data Analytics in Accounting & Finance
  • Data Management
  • Data Strategy and Analytics
  • Managing Change
  • Asian Economics
  • Investigation in Business Management
  • Contemporary Management
  • Global Marketing
  • Business Management
  • Project

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

  • Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

  • Minimum 5 credits (5Bs) with a Pass in Mathematics and English

  • Minimum CGPA of 2.0 in a Foundation programme

  • Successful completion of a relevant Foundation (minimum CGPA of 2.0)

  • Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree