Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Business Management with a Specialism in Business Analytics is designed to equip students with a strong understanding of the context, nature, and implications of analytics in business decision-making from multiple stakeholder perspectives. The programme provides comprehensive knowledge and practical application of business analytics across various functional areas, including finance, accounting, marketing, and human resource management. Students gain exposure to both theoretical and practical aspects of conducting business in modern and future contexts where data-driven decision-making is central. The programme also develops essential employability skills such as business analysis, problem-solving, evidence-based communication, and research, preparing graduates for roles such as Business Consultant and other analytics-related positions.

Intake Month(s)

July, September, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,500.00

Grand Total RM 105,800.00

Course Structure

Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship

Behavioural Science in Organisation
Innovation Process
Enterprise Resource Planning with SAP Platform
Business Ethics and Governance
Delivering Customer Value
Business Research Methods
Internship**

Strategic Management
Leadership Theory and Practice
Venture Building

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Choose one
(Managing Finance
Financial Management)
Choose two
(Behavioural Science & Marketing Analytics or HR Analytics
Strategic Marketing Planning or International Strategic Management)

Operations Management
E-Business Management
Critical Thinking in Management
Data Analytics in Accounting & Finance
Data Management
Data Strategy and Analytics
Managing Change
Asian Economics
Investigation in Business Management
Contemporary Management
Global Marketing
Business Management
Project

Entry Requirement

Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

Minimum 5 credits (5Bs) with a Pass in Mathematics and English

Minimum CGPA of 2.0 in a Foundation programme

Successful completion of a relevant Foundation (minimum CGPA of 2.0)

Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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