Total Fees

RM105,480

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Bachelor of Arts (Honours) in Business Management with a Specialism in Digital Leadership is designed to equip students with a deep understanding of the strategic use of digital resources to achieve business objectives. The programme explores the significance of digital transformation and the critical role of managerial leadership in navigating today’s digitally disruptive marketplace. Students gain practical experience in applying knowledge to solve business challenges throughout a company’s digital transformation journey, including areas such as digital marketing, digital strategy, and digital execution. The programme also develops essential employability skills—communication, problem-solving, and creativity—preparing graduates for roles such as Digital Lead, Business IT Analyst, Digital Strategist, and E-Entrepreneur in an agile business environment.

Intake Month(s)

March, July, November

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 104,180.00
Grand Total RM 105,480.00

Course Structure

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

  • Behavioural Science in Organisation
  • Innovation Process
  • Enterprise Resource Planning with SAP Platform
  • Business Ethics and Governance
  • Critical Thinking in Management
  • Business Research Methods
  • Internship**

  • Strategic Management
  • Asian Economics
  • Venture Building

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

  • Choose one
  • (Managing Finance
  • Financial Management)
  • Choose two
  • (Corporate Finance or Building Customer Relationship
  • Strategic Marketing Planning OR International Strategic Management)

  • Operations Management
  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • E-Commerce
  • Digital Finance
  • Digital Strategy and Analytics
  • Contemporary Management
  • Investigations in Business Management
  • Global Marketing
  • Digital Execution
  • Business Management Project

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

  • Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent

  • Minimum 5 credits (5Bs) with a Pass in Mathematics and English.

  • Minimum CGPA of 2.0 in a Foundation programme

  • Successful completion of a relevant Foundation (minimum CGPA of 2.0)

  • Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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