Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Business Management with a Specialism in E-Business provides students with a comprehensive understanding of the context, nature, and significance of e-business activities within various organisational settings. The programme equips students with the knowledge and skills to create, fund, and manage internet-based businesses in today’s dynamic digital landscape. It offers exposure to both theoretical and practical aspects of conducting business online and across web platforms. Additionally, students develop a wide range of employability skills, including critical thinking, problem-solving, communication, IT proficiency, and the ability to research e-business issues effectively.

Intake Month(s)

March, July, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,180.00

Grand Total RM 105,480.00

Course Structure

Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship

Behavioural Science in Organisation
Operations Management
Innovation Process
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Enterprise Resource Planning with SAP Platform
Internship**

Strategic Management
Venture Building

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Choose One
(Managing Finance
Financial Management)
Choose Two
(Corporate Finance or Building Customer Relationship
Integrated Marketing Communications or Retail Marketing Management)

E-Business Management
Social Media & Communication
E-Commerce
Digital Marketing
Digital Strategy and Analytics
Managing Change
Investigations in Business Management
Contemporary Management
E-Business Procurement
Enabling Technologies for Digital Marketing
Global Marketing
Business Management Project

Entry Requirement

Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent

Minimum 5 credits (5Bs) with a Pass in Mathematics and English

Minimum CGPA of 2.0 in a Foundation programme

Successful completion of a relevant Foundation (minimum CGPA of 2.0)

Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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