Bachelor of Arts (Honours) in Business Management at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Business Management is designed to provide students with a deep understanding of the context, nature, and significance of management activities within various organisational settings. The programme enables students to develop well-researched, logical, and integrated solutions to complex business problems in dynamic environments. It offers exposure to key areas of modern business management and how they interact to create competitive organisations. Additionally, students gain a wide range of employability skills, including critical thinking, problem-solving, communication, IT proficiency, and research capabilities relevant to business management.

Intake Month(s)

March, July, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,180.00

Grand Total RM 105,480.00

Course Structure

Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship

Behavioural Science in Organisation
Innovation Process
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Enterprise Resource Planning with SAP Platform
Internship**

Strategic Management
Leadership Theory and Practice
Venture Building

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Choose One
(Managing Finance
Financial Management)
Choose two
(Corporate Finance or Building Customer Relationship
Strategic Marketing Planning or International Strategic Management)

Operations Management
E-Business Management
Critical Thinking in Management
Employee Development
International Culture and Communications
Managing People and Performance
Managing Change
Asian Economics
Investigation in Business Management
Contemporary Management
Global Marketing
Business Management Project

Entry Requirement

Minimum grade C (CGPA 2.0) in any 2 subjects with a pass in English and Mathematics at SPM level or equivalent qualification

Minimum of 2 passes (Grade A–D) in A-Level subjects with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

Minimum 5 credits (5Bs) with a Pass in Mathematics and English.

Minimum CGPA of 2.0 in a Foundation programme

Successful completion of a relevant Foundation (minimum CGPA of 2.0)

Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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