Total Fees

RM107,300

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Arts & Design

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Bachelor of Arts (Honours) in Digital Advertising programme is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The Bachelor of Arts (Honours) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in-depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Intake Month(s)

March, July, November

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 106,000.00
Grand Total RM 107,300.00

Course Structure

  • Introduction To Graphic Desig
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals
  • Consumer Behaviour and Creative Practice
  • Creative Project
  • Project Management
  • Digital Illustration
  • Fundamentals of Entrepreneurship

  • Social Media
  • Professional Practice: Client & Agency Management
  • Brand Strategy & Application
  • Innovation Processes
  • Advertising: Media Planning and Purchasing
  • Creativity and Innovation
  • Visual Culture
  • Internship**

  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Research Project Report
  • Venture Building
  • Persuasive Copywriting
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project
  • Intellectual Property Basics
  • Exhibition Design

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

  • Motion Graphics
  • Public Relations
  • Web Design & Development
  • Digital Film Production
  • Digital & Experiential Advertising
  • Packaging Design

Entry Requirement

  • Minimum 2 passes in STPM with Grade C (CGPA 2.00)

  • Minimum of 2 passes (Grade A–D) in A-Level subjects

  • Minimum 5 credits (5Bs)

  • Minimum CGPA of 2.00 in Matriculation or Foundation programme.

  • Successful completion of a relevant Matriculation or Foundation studies with minimum CGPA of 2.00

  • Successful completion of a relevant Diploma programme with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent
  • a Diploma in Media and Communication or its equivalent.
  • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience

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