Total Fees

RM34,400

  • Level

    Diploma

  • Duration

    2.5 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Jenjarom, Selangor

  • Certification

    Mahsa University

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Description

The Diploma in Marketing programme aims to provide students with an in-depth knowledge, skills and values of a range of business disciplines, for an exciting career in the ever-changing world of marketing. Marketing is one of the most exciting, creative and important aspects of any business practice. Students will develop latest skills, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the world. Upon completion of the programme, students will have acquired the skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.

Intake Month(s)

January, March, August

Application Fee RM 300.00
Administration Fee RM 600.00
Tuition Fee RM 33,500.00
Grand Total RM 34,400.00

Course Structure

  • Business English 1 & 2
  • Introduction to Business
  • Introduction to Finance
  • Microeconomics
  • Macroeconomics
  • Business MathematicsBusiness Statistics
  • Principles of Accounting
  • Principle of Marketing
  • Information Technology
  • Pengajian Malaysia 2 (Malaysian)
  • Bahasa Melayu Komunikasi 1 (International)
  • Human Resource Management
  • Time Management
  • Creative and Critical Thinking
  • Co-Curricular Project

  • Business & Company Law
  • Business Communication
  • Fundamentals of Entrepreneurship
  • Fundamentals of Management
  • Introduction to E-Commerce
  • Retail Management
  • Business Research Methods
  • Customer Relations
  • International Marketing
  • Service Marketing
  • Ethical Issues in Marketing
  • Consumer Behaviour
  • Advertising & Sales Promotion

  • Industrial Training (4 MONTHS)

  • Time Management
  • Creative and Critical Thinking
  • Co-curricular Project
  • Penghayatan Etika dan Peradaban 1

  • Payroll Applications
  • International Human Resource Management
  • Career Planning
  • Occupational Safety & Health II

Entry Requirement

  • Pass with minimum of 3 credits

  • Pass with minimum of 3 credits

  • Successful completion of a relevant Certificate programme (Level 3, MQF).

  • Minimum grade C (CGPA 2.0)

  • Pass with min. grade B in three (3) subjects

  • IELTS: 5.0
  • MUET: BAND 3.1

  • Recognized Malaysian qualifications or their equivalent
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