Total Fees

RM30,000

  • Level

    Diploma

  • Duration

    2.5 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    George Town, Penang

  • Certification

    Methodist College, Penang

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Description

This programme is designed to equip students with essential digital marketing knowledge and practical skills. It covers core areas such as Search Engine Optimisation (SEO), social media content marketing, and digital retailing. With a strong emphasis on real-world application and modern marketing strategies, students will also develop critical thinking and project management capabilities essential for success in a dynamic marketplace.Graduates of this programme will gain both theoretical insights and hands-on expertise in digital marketing, preparing them for a wide range of career paths. They will also be trained to identify market trends, define target audiences, and uncover new business opportunities in today’s competitive digital economy.

Intake Month(s)

January, April, August

Application Fee RM 600.00
Administration Fee RM 500.00
Tuition Fee RM 23,400.00
Facilities Fees (Total) RM 5,500.00
Grand Total RM 30,000.00

Course Structure

  • Falsafah dan Isu Semasa
  • Integrity and Anti-Corruption
  • Character Formation
  • Service Learning
  • Bahasa Kebangsaan A

  • Business Ethics
  • Organisational Behaviour
  • Fundamentals of Innovation and Entrepreneurship
  • Introduction to Digital Business
  • International Business
  • Business Process Management
  • Introduction to Business Communication
  • Information System for Business
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Financial Accounting
  • Introduction to Finance
  • Intoduction to Management
  • Introduction to Human Resource Management
  • Introduction to Marketing
  • Quantitative Methods
  • Consumer Behaviour
  • Service Marketing
  • Strategic Brand Management
  • Strategic Global Marketing
  • Introduction to Digital Marketing
  • Industrial Training

  • Search Engine Optimisation
  • Social Media Content Marketing
  • Marketing Research and Analytics
  • Digital Marketing
  • Project

Entry Requirement

  • Pass with minimum of 3 credits

  • Pass with minimum of 3 credits

  • Minimum grade C (CGPA 2.0) in any subject.

  • Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis
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What We Do

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