The MA (Hons) International Business Management with Marketing at Heriot-Watt University Malaysia is a three-year full-time undergraduate degree that combines a strong foundation in international business principles with specialised knowledge and practical skills in marketing to prepare graduates for dynamic careers in global commerce and brand-driven industries. Throughout the programme, students explore core business functions such as management, finance, operations and strategic planning, while gaining deeper insight into key marketing areas including consumer behaviour, digital marketing, market research and strategic brand management. Emphasis is placed on real-world application through project work, case studies and industry-focused assignments that develop students’ analytical thinking, creativity, communication and leadership capabilities in multicultural business contexts. Opportunities to take part in international study experiences, industry collaborations and experiential learning further enrich students’ understanding of global markets and prepare them for roles in marketing management, business development, international sales, advertising, consulting and related fields. Graduates leave equipped with both the broad business acumen and specialised marketing expertise needed to succeed in competitive global careers and contribute to organisational growth. (Based on programme summary details from Heriot-Watt University Malaysia.)
