Master of Entrepreneurship at HELP University, Subang

Description

The programme emphasises theoretical rigour to help students develop a conceptual awareness of the nature of enterprise. It facilitates the understanding of a wide range of managerial, marketing and financial skills within the entrepreneurial context using experiential and action learning. This pragmatic and holistic pedagogy supports the development of mind-set based competencies for entrepreneurial foresight and actions. The programme material is gleaned from lessons and cases of successful entrepreneurship and the experience of iconic entrepreneurs. It is also based on the experience of HELP as an entrepreneurial institution in the field of education. Students will have opportunities to interact with leaders from SMEs to understand real world challenges and exercise entrepreneurial skills acquired from the programme.

Intake Month(s)

January, March, May, July, September, November

Course Structure

Entrepreneurship
Financial Planning for Entrepreneurs
Entrepreneurial and Digital Marketing
Global Business
Small Business Management
Digital Entrepreneurship
Managing Innovation
Business Plan
Leadership and Organisational Behavior
Business and Management Research Methods
Project Paper (Capstone)

Entry Requirement

Successful completion of a Bachelor’s degree from a recognised university with a minimum CGPA of 2.50, preferably with relevant industry experience
or a Bachelor’s degree with a CGPA below 2.50, provided the applicant has at least five (5) years of relevant working experience.

Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.

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