Total Fees

RM82,800

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Subang Bestari, Shah Alam

  • Certification

    HELP University

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Description

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

Intake Month(s)

January, May, August

Administration Fee RM 1,800.00
Tuition Fee RM 81,000.00
Grand Total RM 82,800.00

Course Structure

  • Mass Communication
  • Public Speaking
  • Business Communication
  • Multimedia Design
  • Writing for Mass Media
  • Journalism
  • Human Communication
  • Entrepreneurship
  • English for Academic Purposes
  • Marketing Communication
  • Discovering Oneself

  • Communication Theories
  • Communication Law & Ethics
  • Intercultural Communication
  • Advertising
  • Consumer Behaviour
  • Information Technology, Mass Media & Society
  • Social Research Methods
  • Communication in the Workplace
  • Engaging the World
  • 2 Elective subjects

  • Dissertation
  • Media Planning
  • Advertising Copywriting
  • Creative Advertising Strategies
  • Social Media and Mobile Marketing
  • Advertising Campaign
  • Industrial Training
  • 3 elective subjects

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Bahasa Kebangsaan A*
  • Kursus Integriti dan Anti Rasuah (KIAR)
  • Communication and Leadership
  • Co-Curriculum - Sports 2
  • Co-Curriculum - Event Management 2

Entry Requirement

  • Minimum grade C (GP 2.0) in any two (2) subjects.

  • Minimum of CC in any two (2) subjects.

  • Minimum 5 credits (5Bs) including English

  • Minimum CGPA of 2.0.

  • Successful completion of a relevant qualification with a minimum CGPA of 2.00 out of 4.00.

  • Successful completion of a relevant qualification with a minimum CPA of 2.00.

  • Minimum average of 50% in 5 subjects.

  • Minimum of 24 points in 6 subjects.
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What We Do

Academics

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