Bachelor in Marketing (Honours) at HELP University

Description

The Bachelor in Marketing (Honours) at HELP University is a three-year undergraduate degree that provides students with a solid foundation in business and a comprehensive understanding of modern marketing and its role within organisations and the wider economy. The programme equips students with essential skills in consumer behaviour, digital marketing, e-commerce, strategic planning, decision making, critical thinking and communication to respond effectively to the dynamic and technology-driven business environment. Specialised tracks such as Digital Business and E-Commerce allow students to tailor their learning to current industry needs, while practical coursework and projects prepare graduates for diverse career opportunities in marketing, brand management, digital and social media marketing, sales, market research and business analytics. HELP University’s industry-relevant curriculum and expert faculty support students in gaining the knowledge and confidence to contribute meaningfully to the evolving world of marketing and business.

Intake Month(s)

January, February, May, August, October

Administration Fee RM 1,800.00

Tuition Fee RM 81,000.00

Grand Total RM 82,800.00

Course Structure

No subject combinations or course structure available for this course.

Entry Requirement

Minimum Grade C (GP 2.0) in any TWO subjects

Minimum of CC in any two (2) subjects.

Minimum 5 credits (5Bs)

Minimum CGPA of 2.00 out of 4.00

Successful completion of a relevant qualification with a minimum CGPA of 2.00 out of 4.00.

Successful completion of a Diploma (Level 4, MQF) with a minimum CGPA of 2.00 out of 4.00
or an Advanced Diploma (Level 5, MQF) with a minimum CGPA of 2.00 out of 4.00.

Minimum average of 50% in 5 subjects.

Minimum ATAR 51

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