Total Fees

RM63,860

  • Level

    Undergraduate

  • Duration

    3.2 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    George Town,Pulau Pinang

  • Certification

    UOW Malaysia, Penang

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Description

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

Intake Month(s)

February, June, September

Tuition Fee RM 63,860.00
Grand Total RM 63,860.00

Course Structure

  • Corporate Communication
  • Media
  • Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories
  • Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography

  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social
  • Legal and Ethical Issues
  • Brand Management

  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Digital Content Creation
  • Public Relations in Practice
  • Undergraduate Project/ Dissertation 1 & 2
  • Public Relations Seminar
  • Industrial Training

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A

Entry Requirement

  • Minimum of two (2) Principal Passes (2 Cs).

  • Minimum of two (2) Principal Passes (2 Ds)

  • Minimum 5 credits (5Bs) including

  • Successful completion of a relevant programme with a minimum CGPA of 2.00

  • Successful completion of a relevant programme with a minimum CGPA of 2.00.

  • Credit in English at SPM level or equivalent

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