The BA (Hons) Digital Media prepare students for professional careers in the digital media sector within the media, design and communications industries. It takes a transmedia or cross-media approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding. The course will enable students to understand the scope and impact of digital technologies and practices in the context of various digital media industries from both an international and Asian perspective. It will develop their creative thinking and experimentation capabilities to allow them to create innovative new applications of digital media practice. Students on the course will be able to apply their creative skills in a variety of digital media including visual and text-based forms of media content, digital publishing, interface and platform design, digital storytelling, web and application development, social and interactive media. The degree blends scholarly education and professional skills training for digital media and communications professionals working in a global context. The curriculum design enables inter-disciplinary work, intercultural awareness, embedded use of technology, online learning and delivery patterns which replicate sector and industry level practice

The BA (Hons) Graphic Design is a practice-based course with creative, critical, reflective and technical skills developed in the studio and enhanced by pertinent academic writing.  The course delivery includes a focus on design trends, industry development s, and future job opportunities both from a global as well as an Asia-specific perspective. The programme is distinguished by an emphasis on experimentation, versatility and technical expertise. Students are supported by access to industry-standard software, workshops and studio environments. Typical graduate portfolios might include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media. Students have the opportunity to work on a mix of in-house assignments, self-initiated tasks, Asian, and international competition opportunities and live project briefs. The course is well established and prides itself on its ability to adapt and thrive in changing intellectual, professional and technical environments.

From research to 3D modelling and project management, BA (Hons) Interior Architecture and Design explores the human scale and relationship in the continuously changing context of spatial environments. Students learn to develop and design the right contexts and identities of these spatial environments in different areas of SMLXL, which stands not only for the scale of the environment but also for the scale of manufacturing and exclusivity. Apart from international case studies, students are exposed to Asian culture and will integrate their own identities reflecting their choice of design solutions. To make the broadness of the course visual we introduced the axiom SMLXL. The range is from interior objects to large public spaces, small spaces such as domestic rooms to megastructure interiors such as airports. To address this variety in a way that gives clarity and precision to learning and teaching the course identifies the areas as small (S), medium (M), large (L) and extra-large (XL), giving the axiom SMLXL, which is used as a device within the course giving an overview of work in the field of interior design while identifying its different areas. At each level the student has the possibility to focus on a specific field where their strength lies. Graduates specialise in one of the SMLXL fields. Students will be able to draw from wide source of projects in Asia, participate in competitions and collaborative projects and work in multidisciplinary teams. This will only increase their global employability and prepare them to launch their own businesses as well.

The fashion industry is more diverse than ever before with an array of career paths ranging from strategic to creative, financial and even entrepreneurial. By gaining insight on all facets of the fashion business, from trend prediction and analysis to retailing and marketing, our graduates can become among the future pioneers shaping the fashion world and catering to the evolving needs of the global fashion consumer. The collaborative partnerships our students will have access to throughout their course will give them an unprecedented advantage as they will have had exposure in working closely with students from our Fashion Design course. The BA (Hons) International Fashion Business acts as a catalyst to unleash the future fashion professionals into the industry by equipping them with an innovative skill set to launch their careers dynamically.

If your dream is to be featured in world-leading publications, have renowned models strut down the runway wearing your creations and see yourself as a leading future fashion creator, then this course is tailored just for you. As one of the world’s highest grossing industries, fashion leads the pack by employing 57 million people, generating $3 trillion in annual sales revenue and comprising of 2% of the entire world’s GDP. The fashion industry is truly one of the most thrilling and rewarding industries to be a part of. Our course is designed as an incubator to discover potential, nurture talent and mold the fashion shakers and movers of the future. Ranked within the top 10 design programmes in the United Kingdom, our course delivered in partnership with Coventry University is the platform to realize your dreams and embark on your fashion journey. The BA (Hons) Fashion is an unprecedented hands-on course, which explores a numerous amount of industry practices and develops invaluable skills such as critical reflection and career development. Furthermore, it ignites an integral sense of entrepreneurship, teaching students how to build their brands by creating an expansive and competitive product offering. Current, fast-paced and industry-focused, our course is the ideal platform to becoming a pioneering fashion designer with a truly unique sense of aesthetic identity.

The Diploma in Applied Psychology aims to provide students with a good fundamental of theoretical knowledge and practical application in Psychology. This programme is specifically designed to provide a multi-disciplinary introduction such as creative thinking, skeptical inquiry, problem-solving, analytical, research skills through in and outside classroom exposure and opportunities in academic or professional contexts. The priority is also given to developing independent and lifelong learning.

The Diploma in E-Commerce introduces students to the concept of E-Commerce, the application of internet technology in business, and the development of web-based applications. Students will acquire essential marketing and e-commerce skills for the new knowledge-based economy and apply e-commerce technologies to businesses. At the end of the course, students will have the competency to conduct e-business activities through the internet and will have a sound working knowledge of the development and applications of E-Commerce in all sectors of the new economy.

The Diploma in Entrepreneurship provides students with critical entrepreneurship and innovation concepts and principles so that they can facilitate, lead and implement entrepreneurial projects and run a small business operation. Students are guided in different stages of transforming an idea or concept into an innovation, invention, or business proposition so that they can develop, launch and manage new products and services successfully. They are taught to apply analytical and innovative thinking to integrate the different functional areas of a venture into a business plan, which is an important deliverable of this programme.

This Diploma in International Business provides students with critical entrepreneurship and innovation concepts and principles so that they can facilitate, lead and implement entrepreneurial projects and run small business operations with a global perspective. Students are taught to apply analytical and innovative thinking to integrate the different functional areas of a venture into a business plan, which is an important deliverable of this programme. Upon completion of the programme, students will be equipped with sufficient theoretical and practical knowledge to understand the ever-changing globalized business world and to pursue a career in a multi-cultural commercial setting or in an international environment.

The Diploma in Business Studies provides opportunities for students to develop and demonstrate business working knowledge, creativity, and innovation in business. It is designed to prepare students to be job-ready or/and further study. On completion of the programme, students are equipped with abilities and skills as follows:

• Demonstrate sufficient knowledge and apply the linkage of business to various disciplines including accounting, economics, finance, and marketing and information technology.
• Demonstrate a clear understanding of social, economic, and ethical issues in the business context.
• Apply an effective approach to business presentations and in communicating clearly both visually and verbally.
• Demonstrate proficiency in using analytical reasoning and creative thinking in identifying problems and issues related to businesses and how to solve them best.
• Plan and manage information to demonstrate their value to their potential employers, highlight their work readiness and eligibility for admission to an organization or further study.