Bachelor of Management (Honours) (Majoring in Marketing)
University Tun Abdul Razak
The Bachelor of Management (Honours) majoring in Marketing is designed to prepare you for a management career with the knowledge and skills needed to create, communicate and deliver value offerings to target customers. This major is suitable for anyone who wants to develop marketing knowledge to work with brands and products, while promoting the mission of the brand or organisation. Throughout the programme, you will develop your critical thinking, creativity, knowledge of media trends, and analytical skills in many areas of marketing including service marketing, integrated marketing communication, marketing research, consumer behaviour and social media, applied digital marketing strategies, sustainable marketing, advertising and public relations and many more.
Marketing majors are employed in a wide variety of industries and governmental agencies either locally or internationally where understanding and managing customers and relationships are critical. With the specialisation, you may find jobs in market research, advertising, public relations, social media, professional selling, sustainable marketing, product management, retailing, and event management.
RM40,500.00
Intake & Other Details
| Local Students | |
| Duration | : 3 Years |
| Price | : RM 40,500 |
| Intake | : March, July, November |
Entry Requirements
| Education Level | Results |
| STPM | A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification. |
| STAM | A pass with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level. |
| Diploma/ Advanced diploma | Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) |
| Matriculation/Foundation | Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification. |
Why Choose UNIRAZAK?
- Established in early 1991 and is one of the first private universities in Malaysia to receive SIRIM certification ISO 9001:2000.
- Achieved 4-star rating for MYRA – Malaysian Research Assessment Instrument.
- Was awarded ‘Entrepreneurial Private University of the Year’ by the Ministry of Education.
- Awarded 5-star rating under the Emerging University category by the Ministry of Higher Education for SETARA.
- Honored for Outstanding Contribution to Education by Asian B-School Awards.
- Convenient campus location set against the hustle and bustle in the heart of Kuala Lumpur city itself.
Other Recommended Courses
Master in Strategic Human Resource Management
- Duration: 1 Year, 2 Years
- Intake : March, July, November
Specification: Bachelor of Management (Honours) (Majoring in Marketing)
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